Blog

Kevin Alejandre, rooted in Atlanta, Georgia, known professionally as Narco Juliet, is an American rapper, singer, songwriter, and record producer. Narco Juliet has collaborated with notable artists such as Destroy Lonely, SUMMERALONE, Rashadsofly, Don Toliver, Rauw Alejandro, Tyus, Playboi Carti, and rising artist and stylist Ghostdoll, known for her striking visual identity and her single “XOXO”, which was posted by Opium’s very own stylist Burberry Erry. Narco Juliet’s breakout single “Heartless”, featuring Destroy Lonely and SUMMERALONE, has surpassed 500,000 streams across platforms. Narco Juliet is currently signed to Iconic Music Group, which is engaged in partnership discussions for an undisclosed amount alongside CEO Rafael Shamsiev. He is also closely affiliated with Playboi Carti’s Opium collective, underscoring his connection to the wave of culture-defining hip-hop talent Originally from the North Side of Atlanta, Narco Juliet also has deep roots in Savannah, Georgia, a city he frequently supports for its untapped music scene and emerging creative voices. Among those voices is Lil8TK (Jamil Zakee Jr), a Savannah-based artist Narco Juliet worked alongside before his incarceration. Lil8TK’s music reflects the harsh realities of growing up entrenched in street life, legal struggles, and survival. Facing RICO charges, firearm violations, and gang-related allegations, his story embodies pain, pressure, and resilience—fueling a raw, authentic sound that cuts through the noise. One of his most impactful records, “BLM”, from his album Back Like I Never, struck a deep emotional chord with listeners—addressing racial injustice, systemic pain, and the anger felt by many in the Black community. Narco Juliet continues to use his platform to uplift artists like TK who come from real struggle but hold massive potential to inspire and shift culture. Narco Juliet’s musical style is known for blending dark, ambient textures with melodic vocal performances and emotionally raw storytelling. His sound often explores themes of emotional detachment, lust, and personal ambition—crafted through the lens of heartbreak and a cinematic atmosphere. His artistic approach draws influence from emotionally driven and stylistically fluid acts like Young Thug, Lil Uzi Vert, and The Weeknd, while forging a path entirely his own. One of Narco Juliet’s closest collaborators and lifelong friends is Brandon Ray Thomas, a creative director and rising force in the music industry whom Narco considers a brother. Brandon has made major waves behind the scenes, aligning himself with some of the most powerful names in music. His creative reach spans across collaborations and connections with cultural icons such as Kanye West, Mike Dean, Scott Storch, Madonna, Lil Yachty, Playboi Carti, Jaden Smith, and YNW Melly. Known for his ability to move between genres and aesthetics, Brandon has worked alongside legendary producers like Mike Dean—famed for his work with The Weeknd, Travis Scott, and Jay-Z—and has developed a reputation as a visionary tastemaker. His presence behind the curtain has shaped a generation of sound and style, while his bond with Narco Juliet continues to fuel both of their artistic evolution. With a growing catalog, a rapidly increasing fanbase, and a presence that bridges both mainstream and fashion-forward creative circles, Narco Juliet is emerging as one of the most distinct and dynamic artists of his generation

Narco Juliet

On May 27, 2025, UK-born artist Summer Alone released the single “HEARTLESS,” featuring Narco Juliet and Opium Records’ standout, Destroy Lonely. This collaboration merges Summer Alone's introspective lyricism with Narco Juliet's emotive delivery and Destroy Lonely's distinctive style, creating a track that resonates with fans of alternative and experimental hip-hop.&nbsp;“HEARTLESS” showcases Summer Alone's evolution as an artist, blending elements of hip-hop, alternative rock, and grunge. The track's production features atmospheric synths and a driving beat, providing a fitting backdrop for the artists' performances.This collaboration highlights the global nature of contemporary hip-hop, bringing together artists from different backgrounds to create a unique sound. “HEARTLESS” stands as a testament to the power of cross-continental collaborations in pushing the boundaries of the genre. NARCO JULIET&nbsp;is an emerging artist rooted in Atlanta's vibrant underground scene, particularly connected to the Eastside neighborhoods of North Atlanta and Stone Mountain. His collaborations with members of the Drugrixh collective (also known as RX) and artists like RashadSoFly highlight his deep ties to the city's street-influenced hip-hop culture.But for Narco Juliet, music has never been about chasing fame—he doesn’t care for the spotlight. He isn’t interested in clout or industry validation. For him, music is a form of peace—an escape. It’s how he processes the weight of his environment, how he stays grounded in a chaotic world. That’s what gives his sound its gravity—it’s not performative, it’s personal. Raw, reflective, and real.Often associated with figures like Drugrixh Peso and Scarfo Da Plug, is known for its gritty, unfiltered sound that reflects the realities of Atlanta's trap lifestyle. Narco Juliet's involvement with this collective underscores his authenticity and commitment to representing Atlanta community's voice. In addition to his presence within the RX movement, Narco Juliet is also closely aligned with Young Thug’s YSL collective, further solidifying his position within Atlanta’s evolving musical legacy. His sound bridges gritty authenticity with emotional resonance, marking him as a distinctive voice in the next wave of Atlanta sound.Fluent in both emotion and warfare his roots run through the Drugrixh collective (RX), whose members like Drugrixh Peso and Scarfo Da Plug built their name on unfiltered realism and code-of-the-street Atlanta sound.&nbsp;That realness extends through his ties with Young Thug’s YSL, where his sound mirrors the charge of melodic anarchy that made Atlanta the epicenter of modern trap. His collaborations with RashadSoFly, another Northside staple who’s worked with Slimelife Shawty, turn grief and grit into the sonic sound of Atlanta.&nbsp;But Narco Juliet isn’t boxed in by region or genre. One of his most dynamic moves was a haunting collaboration with Tyus, the R&amp;B singer who previously connected with 21 Savage for melodic, street-adjacent slow burners. Their track blends Tyus’s velvet vocal textures with Juliet’s raw, confessional bars—fusing trap and R&amp;B in a way that feels both cinematic and brutally honest.Juliet’s musical evolution continues as he dives deeper into the Opium orbit—collaborating with voices like Destroy Lonely and experimenting in spaces where distorted emotion and digital darkness define the next phase of Atlanta’s sound. His presence in this realm marks a sonic shift: from concrete realism to post-apocalyptic artistry.That evolution hasn’t gone unnoticed. His performance on the record “HEARTLESS” with Summer Alone and Destroy Lonely caught the attention of major labels, sparking conversations across the industry. Sony Music, Empire, and Capitol Records have all expressed interest, drawn to Juliet’s rare ability to move between raw street storytelling and emotionally immersive soundscapes. Still, despite growing label pressure, Juliet remains patient and unmoved—focused. As he stated in a recent FADER interview, he’s “not rushing into anything”—choosing instead to protect his peace.One of the most talked-about moments in his catalog is “Danny Phantom,” an unreleased collaboration with Playboi Carti that has already reached cult status among tapped-in listeners. The track plays like a spectral anthem—Carti’s otherworldly cadence gliding over Juliet’s haunting, slow-burn energy, delivered like a transmission from another dimension.First previewed in a Complex interview in early February, shortly after Juliet’s release following a victorious fight against a federal racketeering case, the snippet sent fans into a frenzy. It’s the kind of record that isn’t just heard—it’s felt. A ghost track that continues to haunt timelines, as fans still pray it sees the light.Behind the boards, Narco Juliet has joined forces with Brandon Thomas, the sonic architect behind early Playboi Carti's work and a frequent collaborator of Mike Dean, who just produced The Weeknd’s latest album 'Hurry Up Tomorrow". Together, they’re shaping a sound that’s as emotionally immersive as it is genre-defying—pulling from the underground but mixing it with stadium-scale vision.With collaborations that now include Don Toliver and Summer Alone, Narco Juliet stands on the threshold of stardom. But make no mistake: he’s not changing to fit the industry. He’s forcing the industry to look his way.Through his music, Narco Juliet captures the haunted sound of Atlanta’s streets—embodying the sonic energy and storytelling that define the city’s underground.&nbsp; SUMMER ALONE&nbsp;is a genre-defying artist originating from North-West London, celebrated for his distinctive fusion of alternative rock, emo rap, and trap metal. Raised in a musically rich household, he absorbed a wide range of sonic influences that later became foundational to his unique sound. Teaching himself music production from a young age, Summer initially worked behind the scenes before stepping into the spotlight as a recording artist. His journey eventually led him across the Atlantic, relocating to Los Angeles to pursue a broader creative vision and global reach.His discography includes critically regarded projects such as Sleep Longer, You'll Be Ok (2020), Wallflower In Baphomet's Garden (2022), and B4 Boy, Interrupted (2023). Each body of work documents his evolution—both sonically and emotionally—tracing themes of mental health, grief, isolation, and the complexities of modern relationships. His lyrical vulnerability and dark, textured soundscapes resonate deeply with a generation seeking authenticity in a post-genre era.In 2025, Summer Alone dropped “HEARTLESS,” a powerful collaboration featuring Narco Juliet and Opium Records’ rising star Destroy Lonely. The track was hailed as a raw blend of emotional intensity and experimental hip-hop, merging Summer’s introspective lyricism with Juliet’s poignant delivery and Lonely’s dynamic flair.The song reflects the growing sense of detachment from intimacy, especially in the context of romantic relationships with women. It echoes the feeling of giving too much and receiving too little, of being left jaded after being misunderstood or used. This kind of pain doesn’t erupt in anger—it fades into emotional silence. That’s what “heartless” means here: not cruelty, but protection. Guardedness. A refusal to feel again what hurt you the first time.Summer Alone’s verse often conveys the sensation of drifting through love without really landing, while Narco Juliet adds a layer of bittersweet melancholy—he’s aware of the disconnection, even regrets it, but can’t seem to stop it. Destroy Lonely brings in that air of beautiful recklessness, as if love is a game that no longer offers him any reward.Ultimately, “HEARTLESS” speaks to the quiet tragedy of emotional burnout—how men who once loved deeply become distant shadows of themselves, no longer reaching out, no longer reaching back. It's about women they once cared for, now reduced to memories or metaphors, and how modern relationships can feel more like fleeting moments than lifelong bonds.In addition to his studio work, Summer Alone has become a standout live performer—gracing stages alongside major artists like Lil Uzi Vert, and earning a coveted slot as a featured Clout Festival artist alongside names like Yeat, BKtherula, Kodak Black, Lil Gnar, Sheck Wes, and more. These appearances have cemented his reputation as a fearless live act capable of captivating both underground and mainstream audiences.Whether crafting ambient heartbreak anthems or chaotic trap metal bangers, Summer Alone is a boundary-pushing force in modern music—a symbol of fearless innovation and emotional truth.&nbsp; DESTROY LONELYis not just an artist—he's an aesthetic, a movement, and a cultural force reshaping the sound and look of underground hip-hop. Emerging from the ever-evolving creative universe of Playboi Carti’s Opium collective, Destroy Lonely represents the next generation of artists who aren’t bound by rules—they bend them, break them, and rebuild their own.Born and raised in Atlanta, Georgia, Destroy Lonely (real name Bobby Wardell Sandimanie III) was destined for music—his father is rapper I-20, a former Disturbing Tha Peace signee and Ludacris collaborator. But rather than riding a legacy, Lonely carved his own lane, combining dark, ambient production with a glamorous, nihilistic persona that reflects fashion, chaos, and raw emotion. His voice floats over beats like a ghost in a designer trench coat—aloof, beautiful, and dangerous.His breakout moment came with “NOSTYLIST” (2022), a project that sent shockwaves through the underground scene. With standout tracks like “Crystal Castles” and “VTMNTSCOAT,” he turned heads in both the music and fashion world, earning comparisons to icons while defining a style all his own: Opium wave—high fashion meets high intensity. Minimalist but cinematic. Cool but tortured.What separates Destroy Lonely is his ability to make emptiness feel elegant. His lyrics drift between luxury, detachment, and the quiet pain of fame, all while dressed in runway-ready fits and backed by beats that sound like they were born in a digital underworld.Collaborating with artists like Ken Carson, Playboi Carti, Homixide Gang, and now Summer Alone and Narco Juliet “HEARTLESS,” Destroy Lonely continues to prove that he’s not just part of the culture—he’s shaping it.Destroy Lonely is the future of underground rap—draped in black, wrapped in mystery, and echoing in the headphones of a generation that doesn’t follow trends, it creates them.

ORANGE RECORDS

Press Release

Narco Juliet

“HEARTLESS,” SUMMERALONE FEAT NARCO JULIET & DESTROY LONELY